Foward Thinking Nightclub: ZOUK SINGAPORE

Being in the nightlife business i like to look at what other club giants in other contries are doing for inspiration.if i ever had to choose a club to market i would choose ZOUK. Not only bc its famous around the world but because the music is amazing
ad the owner is an art freak.It is everything i love ART//MUSIC//NIGHTLIFE.
here is a quick bio and some pics on zouk. make sure you check out the site aswell


The three old warehouses that make up the original Zouk were built in 1919 on the Singapore River. Thoroughly renovated, the houses now feature three interconnected clubs:

Zouk (1991), with a large dancefloor and state-of-the-art sound and lighting, catering to a variety of artists
Velvet Underground (1994), a quieter, more relaxed lounge that plays house and soul
Phuture (1996), a more avant-garde bar specializing in broken beats.
The clubs have proven popular with Singapore's party-going crowd and regularly attract performers from all over the world. Its famous Mambo Jambo theme nights are considered a must-go for a beginning clubber.

In 2004, Zouk opened a sister club at Ampang Road (Jalan Ampang) in Kuala Lumpur, Malaysia. Zouk KL features four rooms: Zouk and Velvet Underground styled on the original, plus the Loft and Terrace bars.

A beach dance party called ZoukOut is organised at Sentosa in December each year. On December 10, 2005, 18,000 people attended the party. ZoukOut 2006 outdone itself once again drawing a record 20,000 party-goers to Sentosa on December 11, 2006.[1]


Mambo Jambo
Mambo Jambo, commonly known as Mambo nights, is a theme clubbing night held every Wednesday at Zouk in Singapore and Kuala Lumpur. It is highly popular among the younger segment of the clubbing crowd in Singapore, and a Mambo experience is often regarded as an initiation ritual for many beginners into the local clubbing scene.


Origins and Development as a clubbing institution
While Zouk Club's vision was to introduce house music into Singapore, the concept of house music was not well-entrenched in the Asian clubbing landscape. Thus in order to make house music more appealing to the Singapore crowd, it introduced a blend of music which incorporated pop hits from the 70s and 80s with house music which were to be played every Wednesday night. Never seen as a long term plan, this retro theme night however became increasingly popular with the clubbing crowd and became one of the main highlights of the Singapore’s clubbing week event list. It eventually became the most well patronised weekday event in the Singapore clubbing scene.


Music Type
Mambo Jambo is a spin of the term mumbo jumbo which fittingly described the type of music peculiar to the theme night. It began with a somewhat unorthodox mix of 70s and 80s pop hits and house and over the years, it evolved and incorporated rock, dance and hip hop. A huge hit with the local clubbers, many imitators tried to follow the ‘retro’ theme formula with relatively lesser success. Zouk remained the standard bearer for this unique clubbing experience in Singapore.